Blackwell Adventure provide adventure activities to a wide audience, offering packages to Scouting & guiding groups, schools, businesses and more. Blackwell wanted to update their website in order to ensure users could find the right information with a single click, while still having all content available to their regular users. Reducing the header tabs to each client lets Blackwell take the user through a journey customised for the user. Having the activities open the website means you get a sense of what’s available as soon as you enter the website.
Blackwell Adventure have a wide range of services and packages suited to helping businesses give their employees fun days out of the office while also working on team building. The best way to achieve this was to create a separate website with new branding and appropriate imagery to appeal to all businesses.