Targeting a more youthful demographic with funeral plan marketing, meant that a fresher and brighter style of advertising was required. A simple message, supporting proposition and the offer of a free guide and will writing service, not only gave great incentive for enquiry, it also educated the younger target market about a perhaps previously ignored area off their financial planning.

Plan B were proud to be selected as the agency to relaunch the Choice brand into the funeral planning market. It began with a fresh look at the logo. Reflective, positive and life related, the new logo was then supported with brand development work and this led to the production of a suite of literature and an advertising campaign too. We were keen to ensure that given the sensitivity of the subject matter, a ‘living’ tone was set through the utilisation of bright and inspiring imagery.


Advertising, Campaign Development & Management