Funeral plans often need much clarification with regards to their features and differences. Dignity are one of the UK’s leading providers with clear differentiating factors about their services and individual plans. The strategy was to create advertorial style advertisements to help educate and inform people about the best criteria for choice and the benefits of choosing a plan from Dignity. These adverts went into National Press and specialist magazines and offered a voice of authority and sound advice in what is a highly sensitive marketplace.

As a well established provider of funeral planning services, Dignity and their network are committed to providing only the best practice and advice. Plan B have created numerous direct mail campaigns to differing segments of their customer base, as well as their partner network and have supported the brand with conference & exhibition services, also online video marketing.