EDF asked the Plan B team to develop a brand identity and marketing strategy to work with an internal campaign of communications systems upgrade. Sapphire was the chosen name and we developed a brand identity congruent with the master brand and strong enough to become an initiative in its own right.

The positioning statement/tagline summed up the ambitions of the project to begin the shift to change, to wholly transform the communications infrastructure and connect en masse all the right information with all the right people. Our client was really switched on to the ideas, generated by our light bulb moment! Sorry, couldn’t help ourselves…!