Pfizer came to Plan B with a brief to sell their own brand of growth hormone to doctors and other medical specifiers. Genotropin® is aimed at helping children who are struggling to grow. Young children often found the injectable dispenser intimidating. An innovative shell was developed to hide the needle and an in-surgery campaign was created including DM, posters and information packs.

To distribute the kits to the end-users, we developed the idea of age and gender-specific packaging, creating 7 differing styles for some funky, easily portable boxes. Within these, were all products, our handy user guide for parents and a reminder leaflet for the kids.