Rimstock were after a new brand identity, clear propositions for its different product areas and all of that translated into a comprehensive, easily navigable website and product selector App.

The new logo had to reflect the brands impressive heritage in the motorsport industry, and sit well with strong relationships with prestige and high performance manufacturers, as well as maintaining a hi-tech industrial feel. Market sectors were divided by use of accent colour. Plan B took the project from brief to completion, developing both website and App working closely with the brand development team and their aspirations.