Launching the Al Rayan Bank to the UK market, our brief was to fulfil a brand launch through new literature, in-store retail environment, advertising and signage.

A conscious decision was made to expand their operations into the western market and so the use of appropriate imagery was key to expanding the uptake of their financial services from their non-traditional customers.

We produced brand guidelines, all in-store literature, launch exhibition stands and created a brand all could believe in.

The rebrand and launch of Al Rayan bank gave great reason to take some prime outdoor advertising space in key conurbations. From the launch of the new Knightsbridge branch to general service and product offerings, this outdoor media engaged with potential clients and ensured that all messages were clear and concise.