As oxymoronic as it sounds, anti-marketing is a growing theme in the advertising sector. We live in a climate where you are likely to see some form of advertisement wherever you turn your attention - public transport, television, mobile apps and clothing are all examples...
In a generation where social media is thriving with no sign of stagnating any time soon, all the world’s household names have an online presence as a marketing necessity. With this being the case, every noteworthy action by the world’s biggest brands gains attention -...
Branding is crucial to a business’ success. While providing a service is the cornerstone of business, only a carefully considered campaign can provide your brand with an identity that people will recognise; enabling it to progress without limitation. Branding Psychology As an example, let’s take Evian and...
Many SMEs have grown in status, style and size since they first created their brand. This means their branding might not represent their business as well as it once did.
Ultimately, if your audience does not connect with your branding they will not connect with your business nor your products.
Every day, every one of us can be creative, but with so much content already out there, how do you create content in such as way that it gets maximum attention and the perfect message across? After several frustrating meetings with your team, you put down some ideas and yet that genuine light bulb moment never happens. The problem is that pure creativity is very rarely found under pressure.
Is your business selling high-end products, cutting edge designs or offering a service? We bet we could get a pretty good idea about your business from your branding alone.
A brand says a lot about the business behind it and it is one of the first things your customers notice about you. That’s why keeping up to date with branding trends is so important. Have a look below for the top 6 branding trends of 2019 and start thinking; does yours need to be freshened up?
Creativity, we believe, should be set loose to change the status quo and initiate new and profound ideas that will inspire people to take action, to feel affinity with brands and causes and to [verb here] step changes in consumer behaviour....
Some brands own one outright: a colour, shade or hue that smacks of ‘I know exactly who that is!’. Coca-Cola is a great example. A few years ago now, there were a load of 48 sheets across the country, all in red, a subtle wave...
The banking industry and financial sector has had its kickings in recent years. Let’s not start on PPI, company profits and the like! What can be noticed however it the financial services sector is the change in marketing direction, from...